Sellin' Jets With AI & Machine Learning

About the Client

GTS Associates is a sales representative organization pursuing business in the aerospace and defense sector. As a lean two-person team, GTS needed purpose-built tooling to manage complex sales cycles in a highly specialized market within engineering and aerospace business development.

With no off-the-shelf CRM designed for their niche, GTS turned to Active Logic to build custom sales management software from the ground up.

The Challenge

GTS Associates needed a sales CRM built specifically for their market within engineering and aerospace business development. Off-the-shelf solutions didn't fit the unique workflows and data requirements of the aerospace and defense industry.

The project scope wasn't well-established at the outset. GTS had a vision for what they needed, but the details required discovery and iteration. They needed a partner who could take an ambiguous brief and turn it into production software on a tight timeline and budget.

Key constraints that shaped the engagement:

  1. Specialized market. The CRM needed to handle workflows unique to aerospace and defense sales, which no generic platform could accommodate.
  2. Evolving scope. Requirements shifted midway through the project, requiring the team to adapt without derailing the timeline.
  3. Tight budget and timeline. A $60K budget and a three-month window from November 2020 to February 2021 left no room for wasted cycles.

The Solution

Active Logic fleshed out the project scope, developed a detailed project specification within a day, and built custom sales management software tailored to the aerospace and defense market. When scope changed midway through the engagement, the team adjusted course accordingly without missing deadlines.

Rapid Scoping

Robert understood the project and scope quickly, producing an accurate project specification within a day. This fast start set the foundation for an efficient three-month build cycle.

AI & Machine Learning

The platform incorporated AI and machine learning capabilities to help GTS identify and pursue opportunities in the aerospace and defense sales pipeline more effectively.

Adaptive Execution

When scope shifted midway through the project, the engineering team pivoted without renegotiation. Trello-based project management kept both teams aligned through the changes.

The Outcome

Active Logic delivered a fully functioning, high-quality product that helped GTS Associates manage their business in the aerospace and defense sector. The three-month timeline was met perfectly, and the final product matched the client's requirements despite the project starting without a well-defined scope.

"The project we asked them to complete wasn't well-established, but the software engineer did an excellent job meeting my requirements. He had to learn along the way, but he accomplished it in a timely manner."

CEO GTS Associates — 5.0★ Clutch Review

Technology

Web Application AI/ML Custom Software Development

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