Active Logic's Web-based Software Results in Increased Sales for Fargo Electronics
March 28th, 2002

St. Paul, Minn. (March 28, 2002) - Internet sales leads for Fargo Electronics, Inc. have jumped 67 percent since Sept. 2000, when Fargo commissioned Active Logic Corp. to work on Internet initiatives, including a custom-designed lead management application.

The Web-based program - captures, processes, and tracks sales leads - and was designed to work in conjunction with Fargo's public and private reseller Web sites, which Active Logic also created. The new leads management software surpasses, in quality and quantity, all other lead-generating activity for Fargo, according to Tracey Cramer, Fargo's Interactive Marketing Manager.

"Much of the investment that companies make in lead-generation falls through the cracks due to inconsistent distribution, inadequate follow-up, and the inability to measure effectiveness," said Anthony Tanner, CEO of Active Logic. "We created this solution to resolve such common challenges." 

Since the software launched in May 2001, Fargo's reseller response rate exceeded the original goal of 50 percent and now runs 88 percent, demonstrating resellers' consistent use of the software. Lead follow-up activities that previously took Fargo a day to perform can now be completed in 30 minutes, due to the application's automatic writing and distribution of follow-up letters.

"The goal of Fargo's primary Internet presence is simple: leads, leads and more leads," said Cramer. "It is also about brand, image and staying ahead of the competition. The site must get visitors to the information they are looking for quickly, present complex products in the clearest way possible, and enable access to a Fargo Authorized Solution Provider for immediate assistance. Active Logic has helped us meet our business goals."

"It's about automating the process, and custom-designing business tools to create a competitive advantage for companies," said Tanner. "The result is spending less time creating more revenue."

About Active Logic

Active Logic provides custom Internet technology services to address clients' business challenges. Started in 1995, this St. Paul, Minnesota-based firm provides e-business and e-government solutions nationally. For more information on Active Logic, visit www.activelogic.com, or call (651) 675-2706.

About Fargo Electronics

Fargo Electronics, Inc. (Nasdaq: FRGO) is the world's leader in innovative technologies for desktop plastic card personalization systems. Based in Eden Prairie, Minnesota, Fargo card printer/encoders create personalized plastic identification cards complete with digital images and text, lamination, and electronically encoded information. For further information, visit www.fargo.com, or call (800) 459-5636.