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The Minnesota High Tech Association (MHTA) is the largest technology trade association in the state of Minnesota, representing small, medium, and large companies across a variety of industries. They are the most reliable resource for technology-based companies in public policy advocacy, economic development, community outreach, and education and training. As a result, they required a Web site reflecting this position.
With Active Logic's help, an old, outdated, hard to manage Web site now rests atop the pyramid for ease of use, professionalism, and expandability. We worked closely with MHTA to construct a Web presence aligning their goals of member retention, growth and education with their MHTA Partnering Conference paper-based and online marketing efforts.
The MHTA Partnering Web site combines dynamic functionality with content rich knowledge areas. Active Logic helped MHTA bring to it’s members information to help build strategic partnership and the tools to make partnerships happen. An innovative design and navigation framework combines content areas with the enterprise level MHTA Partner Edge tool to provide a deep resource for all current and future MHTA member companies.
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