Partner Edge is an enterprise-level opportunity management system designed to rapidly increase sales, improve marketing effectiveness, and strengthen relationships for companies with direct or indirect sales channels. It is a license-free, web-based application designed to provide real-time access to sales activity beyond the corporate walls.

Partner Edge allows companies to quickly and accurately:

	Increase potential opportunities resulting in a sale
	Ensure opportunities are acted upon quickly
	Measure advertising effectiveness
	Measure advertising to opportunity ratios
	Determine why some opportunities do not turn into sales
	Capture opportunities from multiple sources (phone, fax, email, tradeshows)

Partner Edge empowers companies to decrease lost opportunities. Much of the investments made in opportunity generation fall through the cracks due to manual and inconsistent distribution, poor response time, inadequate follow up, and the inability to improve and measure marketing effectiveness. Partner Edge specifically places the tools to eliminate these problems into the hands of all channel partners. It has a powerful weighted distribution technology that can reward partners for sales performance by sending more opportunities to those that tend to produce better.

Web-enabled from the ground up

Partner Edge is completely web-based so that it can be managed centrally. Partner Edge is accessible by the entire company with point-and-click simplicity. It is designed from the ground up to proactively manage and collaboratively communicate potential opportunities. Its’ extensible, modular engine helps to ensure all opportunities, throughout national or international channels, are captured, tracked, updated and reported.

Robust, intuitive, and extensible
The powerful opportunity management engine contains advanced features like weighted lead distribution, hierarchical territory management, follow-up and inactivity notification, sales and marketing effectiveness reports, content management, varying security levels, and automated prospect capture and distribution.

While Partner Edge is full-featured right out of the box, Active Logic can add functionality or customize some features to meet any specialized need you or your partners may have.